Mobile & Accessories, Mobile, Tablet & Wearable

HIGHLIGHT:

• HELLO, MACBOOK NEO — Ready for whatever your day brings, MacBook Neo flies through everyday tasks and apps. Choose from four stunning colors in a durable aluminum design. With a brilliant 13-inch Liquid Retina display,* the A18 Pro chip built for AI and Apple Intelligence,* and up to 16 hours of battery life,* it’s an amazing Mac at a surprising price.
• THE MOST COLORFUL MACBOOK LINEUP EVER — Choose from Silver, Blush, Citrus, or Indigo — each with a color-coordinated keyboard to complete the look. And with a durable aluminum design, MacBook Neo is built to go wherever you go.
• POWER FOR EVERYDAY TASKS — Ready the moment you open it, MacBook Neo with the A18 Pro chip delivers the performance and AI capabilities you need to get things done, whether you’re editing family photos, powering through spreadsheets, using AI to summarize class notes, or playing the latest Apple Arcade game.*
• UP TO 16 HOURS OF BATTERY LIFE — With all-day battery life, MacBook Neo is equipped to go the distance for everyday users and students — from early-morning classes to late-night study sessions.
• A BRILLIANT 13-INCH DISPLAY — Feast your eyes on the gorgeous Liquid Retina display. A 2408-by-1506 resolution, up to 500 nits of brightness, and support for a billion colors provide vivid images and crisp text.
• LOOK AND SOUND GREAT — MacBook Neo comes with a 1080p FaceTime HD camera, a dual-mic array to enhance your voice for crystal clarity during calls, and two side-firing speakers for immersive sound with Spatial Audio.
• BUILT FOR AI — Apple silicon, and every major component that powers it, is designed to efficiently run on-device AI activities. And Apple Intelligence helps you write, express yourself, and get things done effortlessly with groundbreaking privacy protections at every step.